ANALYSIS
Assessment of requirements like branding, language, technology, people, process, documentation, etc
RESEARCH
Target market insights according to demand, buyers habbit, competition and market volume
STRATEGY
Development of go-to market strategy, defining goals and objectives, return of investment.
DEVELOPMENT
Lead generation and channel developlemt activities for customer and partner aquisition
The first phase to define company resources, goals and objectives. The company is reviewed in terms of people, product, process, technology, and financial requirements in order to be global player
Based on defined reqirements an execution plan starts, and company becomes prepared for global markets. Marketing strategy is defined and the company becomes aligned around the strategy.
Go-to market stage includes landing, starting marketing activities and working around updated internal business processes like lead generation, support, customer/partner acquisition and onboarding.
Supporting growth by additional digital/conventional marketing activities and having more deals. Based on requirements local resources can be hired or company can develop a partner channel.
